Afro Theory – online retail shop for Afro-pop culture, art, and fashion. Click here to shop now.
I’m excited to announce the launch of Afro Theory, an online lifestyle brand for Afro-pop culture. Afro Theory features unique pieces for both men and women, focusing on prints and basic apparels.
I grew up in Lagos, Nigeria, a place where fashion is a language. As a child, people who were fashion-forward always got recognition and respect; because of this, I knew that having my own style and keeping up with trends was something I wanted to prioritize.
The idea to launch an online clothing brand came from my peers who encouraged me to start a collection just for men. The encouragement to do this continued to increase after I made a short film titled “Ankara Nation“, and even more so when I began to make custom pieces for myself which can be seen on my Instagram account @fresh_pepper.
Afro Theory is about stepping out of your comfort zone, daring to be loud, vibrant and bold.
I’ve partnered with some of the most talented tailors in both Nigeria and Indonesia. A lot of the pieces on Afro Theory are carefully made with quality and durability in mind. Every piece on Afro Theory is unique and most come in limited releases so that you can make Afro Theory part of your signature look.
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