The world of modeling has traditionally been associated with youth, but times are changing. The industry is embracing diversity, and age is no longer a barrier to entry. If you’re over 40 and harbor a dream of pursuing a modeling career, you’re not alone. In fact, you might be surprised to find yourself in good company, with inspiring figures like JoAni Johnson paving the way.

JoAni Johnson’s Story: Proof that Age is Irrelevant

JoAni Johnson, a former teacher, embarked on her modeling career at the age of 60. After a chance encounter with a photographer, she signed with a major agency and has since graced the covers of magazines like Vogue and Sports Illustrated.

Following her photo catching the eye of a modeling agency scout, she swiftly began landing campaigns and collaborating with renowned designers. Now, at the age of 67, this Harlem-raised beauty with grey hair has graced campaigns for Fenty and other high-end brands. Her story is a testament to the fact that beauty and confidence come in all ages, and it’s never too late to chase your dreams.

How to Get Started as a Model After 40:

Here are some steps to help you navigate the world of modeling after 40:

1. Define Your “Mature Model” Niche:

Mature modeling encompasses a diverse range of ages and looks. Reflect on your unique features and what kind of modeling you’d be interested in. Is it print work for fashion brands catering to a broader age range? Perhaps commercial acting for senior living communities or healthcare products? Knowing your niche helps you target the right agencies and build a focused portfolio.

2. Craft a Stellar Portfolio:

Your portfolio is your calling card in the modeling world. Invest in professional photography sessions that showcase your natural beauty and versatility. While traditional headshots are important, consider including diverse, high-quality photos that represent your niche. Embrace your unique characteristics — don’t try to hide wrinkles or age spots. The industry celebrates the authenticity and confidence of mature models.

3. Research and Approach Agencies:

Look for reputable agencies like 11:14 agency with a proven track record in representing mature models. Check their websites and social media presence to understand the types of models they represent and the kind of work they secure. Research online reviews and testimonials to get a sense of their professionalism and approach.

4. Be Wary of Scams:

Legitimate agencies never charge upfront fees for portfolio creation, submission, or classes. Beware of agencies that make unrealistic promises or pressure you into signing contracts on the spot. Do your due diligence, and trust your gut instinct.

5. Build Your Online Presence:

Social media can be a powerful tool for mature models. Create an Instagram account specifically for your modeling endeavors. Share high-quality photos that showcase your personality and style, but maintain professionalism. Engage with relevant brands and hashtags to build your online presence and potentially attract attention from agencies and clients.

Remember: Confidence and professionalism are key. Take care of yourself, maintain a healthy lifestyle, and believe in your ability to succeed. Age is just a number, and your passion and experience can be your greatest assets.

Inspired by JoAni Johnson and countless others, don’t let age hold you back. Embrace your unique beauty and pursue your modeling dreams with confidence and perseverance.